The part of your emails no one taught you to write

The part of your emails no one taught you to writeBy: Scott A. Hartley Published on: 13/01/2026

The P.S. is the second-most-read part of your email, yet most marketers waste it. Used right, it reinforces urgency, adds bonuses, shows social proof, and boosts clicks and conversions. Ignore it and you leave money on the table.

Email MarketingContent StrategyConversion Optimization
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The part of your emails no one taught you to write